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  • Collections
    • Vegan
    • Shoulder
    • Crossbody
    • Evening
    • Totes
    • Backpack
  • Shop
  • In The Media
    • Naomi Isted
    • British GQ
    • Tatler
    • London Fashion Week
    • Vanity Fair UK
    • Daily Mail Online
    • British Vogue
  • Lookbooks
    • SS19 Lookbook
    • SS18 Lookbook
    • AW17 Lookbook
  • Blog
  • Account
  • Clearpay
  • Gift Card

AmschelaGenic

News

Meet Our Brand Ambassadors

  • Posted by Claudia
  • Brand Ambassadors, International Women's Day, S/S 21, Spring 21
10 Mar
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Get to know our brand ambassadors and read some of their endearing responses to our International Women's Day-themed Q&A. Although they are each beautifully unique and lead independent careers, these women are connected by...

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Style

Amschela, In Love: The Valentine’s Edit

  • Posted by Claudia
  • Rene Brunel, Shiloh Shoulder, Thais Vegan Croc Mini, Valentine's, Valentine's Edit
10 Feb
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In current times, is there a better suited sentiment than love conquers all? Love is the force that bonds us, inspires us, and uplifts us. In essence, when faced by the darkness of uncertainty...

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News

Our Year In 2020

  • Posted by Kerry
07 Jan
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Who could have imagined that this past year would be so full of change and uncertainty? The world has experienced a collective sense of instability that has shaken up our industry and forced fashion brands...

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Campaigns, Style

The Amschela Christmas Gift Guide

  • Posted by Kerry
19 Nov
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’Tis the season for gift giving! Whether you’re loading up your own wish list or looking for an extra special something for family or friends, explore our team’s top recommendations for some much-needed inspiration....

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Style

The A/W 20 Fashion Trends We’re Loving…

  • Posted by Kerry
  • A/W 20, Azzura Twin Tassel, Shiloh Shoulder, Thais Vegan Croc Mini
05 Oct
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Summer fashion wasn’t quite the sartorial spectacle we’ve come to expect, with many of us trading satin skirts for oversized tracksuit bottoms as a result of lockdown. After being stuck in a state of...

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Behind The Scenes, Campaigns

Inside Our Naked Beauty Campaign

  • Posted by Kerry
  • Naked Beauty, Thais Vegan Croc Mini
10 Sep
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Introducing Naked Beauty, our new social media campaign focusing on empowerment and positivity.  Every Amschela bag is designed to exude confidence from within and so, through a series of stripped back shots featuring the...

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Behind The Scenes

In Your Bag: Unpacked

  • Posted by Kerry
  • In Your Bag
27 Aug
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About In Your Bag By now you will have seen our new social media series, In Your Bag. Aside from being visually gorgeous, this feature is about much more than an Instagram aesthetic. It’s about...

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Style

Five Styling Tips To Get The AmschelaGenic Look

  • Posted by Kerry
  • Amschela De Earle
06 Aug
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You’ve been getting to know our fictional CEO, Amschela De’ Earle, on her social media account @amschelasdiary and it's fair to say her style is nothing short of iconic. What she wears is always...

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Recent Posts
  • Meet Our Brand Ambassadors
  • Amschela, In Love: The Valentine’s Edit
  • Our Year In 2020
  • The Amschela Christmas Gift Guide
  • The A/W 20 Fashion Trends We’re Loving…
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Delivery
UK shipping ranges from £3.95 - £6.00 per product depending on the size of your bag and your delivery options. International shipping to European countries, US and Canada costs £15 per product.

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The Amschela Way
"You could tell she was strong, independent, fearless and confident… just by the way she carried her bag."

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