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AmschelaGenic

Behind The Scenes, Campaigns

Inside Our Naked Beauty Campaign

10 Sep

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Introducing Naked Beauty, our new social media campaign focusing on empowerment and positivity. Every Amschela bag is designed to exude confidence from within and so, through a series of stripped back shots featuring the...

News Drop: Activism, Scandi Style & More

Posted by Jessica
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04 Sep

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Vogue’s September Issue Is All About Activism The September Issue of Vogue is the magazine’s biggest and most important edition of the year. Recognising that 2020 has been a year of radical change and inspired...

Behind The Scenes

In Your Bag: Unpacked

27 Aug

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About In Your Bag By now you will have seen our new social media series, In Your Bag. Aside from being visually gorgeous, this feature is about much more than an Instagram aesthetic. It’s about...

Five Styling Tips To Get The AmschelaGenic Look

Posted by Jessica
Amschela De Earle

06 Aug

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You’ve been getting to know our fictional CEO, Amschela De’ Earle, on her social media account @amschelasdiary and it's fair to say her style is nothing short of iconic. What she wears is always...

News Drop: LFW, The Emmys and More

Posted by Jessica
Black is King, London Fashion Week, Resort 2021, The Emmys

06 Aug

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London Fashion Week Is Happening We couldn’t be more excited by the news that London Fashion Week has been given the go ahead! Let’s face it, 2020 so far has been lacking any sense of...