AmschelaGenic - Amschela

The Amschela Christmas Gift Guide

Posted by Jessica

19 Nov

’Tis the season for gift giving! Whether you’re loading up your own wish list or looking for an extra special something for family or friends, explore our team’s top recommendations for some much-needed inspiration....

Style

The A/W 20 Fashion Trends We’re Loving…

Posted by Jessica
A/W 20, Azzura Twin Tassel, Shiloh Shoulder, Thais Vegan Croc Mini

05 Oct

Summer fashion wasn’t quite the sartorial spectacle we’ve come to expect, with many of us trading satin skirts for oversized tracksuit bottoms as a result of lockdown. After being stuck in a state of...

Behind The Scenes, Campaigns

Inside Our Naked Beauty Campaign

Posted by Jessica
Naked Beauty, Thais Vegan Croc Mini

10 Sep

Introducing Naked Beauty, our new social media campaign focusing on empowerment and positivity. Every Amschela bag is designed to exude confidence from within and so, through a series of stripped back shots featuring the...

Behind The Scenes

In Your Bag: Unpacked

Posted by Jessica
In Your Bag

27 Aug

About In Your Bag By now you will have seen our new social media series, In Your Bag. Aside from being visually gorgeous, this feature is about much more than an Instagram aesthetic. It’s about...

Style

Five Styling Tips To Get The AmschelaGenic Look

Posted by Jessica
Amschela De Earle

06 Aug

You’ve been getting to know our fictional CEO, Amschela De’ Earle, on her social media account @amschelasdiary and it's fair to say her style is nothing short of iconic. What she wears is always...

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The Amschela Christmas Gift Guide

The A/W 20 Fashion Trends We’re Loving…

Inside Our Naked Beauty Campaign

In Your Bag: Unpacked

Five Styling Tips To Get The AmschelaGenic Look