AmschelaGenic - Amschela

Meet Our Brand Ambassadors

Posted by Claudia
Brand Ambassadors, International Women's Day, S/S 21, Spring 21

10 Mar

Get to know our brand ambassadors and read some of their endearing responses to our International Women's Day-themed Q&A. Although they are each beautifully unique and lead independent careers, these women are connected by...

Style

Amschela, In Love: The Valentine’s Edit

Posted by Claudia
Rene Brunel, Shiloh Shoulder, Thais Vegan Croc Mini, Valentine's, Valentine's Edit

10 Feb

In current times, is there a better suited sentiment than love conquers all? Love is the force that bonds us, inspires us, and uplifts us. In essence, when faced by the darkness of uncertainty...

News

Our Year In 2020

Posted by Kerry

07 Jan

Who could have imagined that this past year would be so full of change and uncertainty? The world has experienced a collective sense of instability that has shaken up our industry and forced fashion brands...

Campaigns, Style

The Amschela Christmas Gift Guide

Posted by Kerry

19 Nov

’Tis the season for gift giving! Whether you’re loading up your own wish list or looking for an extra special something for family or friends, explore our team’s top recommendations for some much-needed inspiration....

Style

The A/W 20 Fashion Trends We’re Loving…

Posted by Kerry
A/W 20, Azzura Twin Tassel, Shiloh Shoulder, Thais Vegan Croc Mini

05 Oct

Summer fashion wasn’t quite the sartorial spectacle we’ve come to expect, with many of us trading satin skirts for oversized tracksuit bottoms as a result of lockdown. After being stuck in a state of...

Behind The Scenes, Campaigns

Inside Our Naked Beauty Campaign

Posted by Kerry
Naked Beauty, Thais Vegan Croc Mini

10 Sep

Introducing Naked Beauty, our new social media campaign focusing on empowerment and positivity. Every Amschela bag is designed to exude confidence from within and so, through a series of stripped back shots featuring the...

Behind The Scenes

In Your Bag: Unpacked

Posted by Kerry
In Your Bag

27 Aug

About In Your Bag By now you will have seen our new social media series, In Your Bag. Aside from being visually gorgeous, this feature is about much more than an Instagram aesthetic. It’s about...

Style

Five Styling Tips To Get The AmschelaGenic Look

Posted by Kerry
Amschela De Earle

06 Aug

You’ve been getting to know our fictional CEO, Amschela De’ Earle, on her social media account @amschelasdiary and it's fair to say her style is nothing short of iconic. What she wears is always...

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