At Amschela we believe that affordable luxury products can be developed and retain superior quality whilst still being chic and stylish.

Introducing Amschela’s 1st Vegan Handbag.

We welcome you to our new SS20 Collection – The Thais Vegan Croc Mini Bag; a stunning traditional English flap mid-sized messenger bag of an intricate mix of vegan leather, made from 100% polyurethane (PU) enhanced and moulded to present a crocodile print texture with a tencol cotton lining created out of wood fibres, soft, durable and environmentally sustainable.  We definitely feel this is our most exciting collection to date and are so happy to share it with you. This collection is also on a personal level so important to us, as we make the shift to become more eco-friendly, sustainable and conscious of the environment. Moving forward we aim that the brand’s products are all made from vegan leathers within the next 3 years, with a hand’s on approach in the full aspect of the manufacturing chain ensuring all our suppliers align with our new brand vision. Equally exciting is that the Thais Vegan Croc Mini Bag has been approved by PETA UK and thus carries the ‘PETA APPROVED VEGAN’ notification.

Brand Update

So much has happened since we launched. Our debut into the world of accessory design seems so far in the past. We have appeared in the most prestigious fashion magazines; Vanity Fair UK – March 2018 Issue as a ‘Style Obsession’ and British Vogue – June 2018 in the ‘Designer Profile’ pages, alongside Tatler and British GQ. We have also made appearances on BBC Radio Bristol and featured in Bristol Evening Post (always nice to receive love from your home town – thank you Bristol! We currently have some TV appearances lined up for later in the year discussing all things Amschela, some more high-end magazine features and incredibly, we will be back presenting at the National Social Media Awards in May 2020 following on from previously presenting Best  Talk Show at the National Reality TV Awards in our capacity as one of the ‘Official Sponsors’. We cannot thank you enough for your support. Thank you once again, Naomi Isted – a solid supporter of brand Amschela – we adore you! We are sad to see our very 1st Face of Amschela; Ella Riggs leave (in spirit, but we are delighted that our 2nd Face of Amschela is the amazingly talented Layla Powell.  We are currently in the process of bringing you our ”Signature” line for 2021 and look forward to you all joining our journey and help us in our new search for the 3rd Face of Amschela. We would also like to thank our Brand Ambassadors Victoria Valentine Brown and Andreea Tolomieu for holding us down.

In essence, Amschela strives to ensure that our handbags are individually sourced, manufactured and created with our clientele’s personality central to our vision, encapsulated as “the fusion of luxury fashion within reach”.  All women are our women.

Keri Andriana

CEO/Founder of Amschela